Tony Muschara is a human error management consultant. He deals with industrial organizations and help them manage their risk of human error. He published a book called Risk-Based Thinking and wanted a video that could help him promote the book. Southend Films took it one step further and helped Tony think through a video that could both promote the book, the ideas in the book, as well as the overall Muschara brand message.
We were able to help him write a script that abstractly connects the audiences idea of human error with risk and clearly engages the audience with how human error needs to be managed. We had the pleasure of shooting in an old, abandoned denim mill, the perfect location that showcased the concepts behind human error and risk management for modern, industrial plants and organizations.