FitMetrix is a fitness tracking software, tracking from a device worn around the waist during high-intensity workouts. The heart rate software brings your classes to life, one heartbeat at a time. You can track your workout on your mobile device as well as up on a leaderboard screen in your gym, both competing against yourself and others. Originally, they only needed a looping video for their website and for trade shows or conferences. We delivered a video that matched the high intensity of the software itself.
We wanted to tell a story that showcased the software but more importantly the wearer of the tracker. We wrote and produced the final video, adding a music bed as thrilling as the workouts themselves.
Since then, FitMetrix has been acquired by MINDBODY, one of the world’s leading wellness services marketplace.