GEORGIA POWER
"Energizing the Future"
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Overview & Estimated Timeline
Energizing the Future
2-3 Minutes
A girl, DAMALI (11, African-American), is working on a project called “The State of My Future” for a competition sponsored by Georgia Power in conjunction with the city’s public school system and their STEM program. During the course of the video, we follow Damali as she puts ideas together and rehearses, riding along with her in the car on her way to present her vision. Her mom, dad, and teacher play supporting roles. Throughout the narrative, we employ cuts to B-roll in conjunction with overlays to showcase our tech—with future tech appearing in a particular visual style that is more futuristic. As Damali builds her vision of a powerful future, we build Georgia Power’s vision along with and all around her story.
As a reminder, this timeline is estimated and is subject to change for a number of factors that may be out of Southend's control.
Shot List Due
Storboards Completed
Creative Approved
Production
Post-Production
Final Product(s) Delivered
Your Southend Team
CREATIVE DIRECTOR
HEAD OF PRODUCTION
PRODUCER
PRODUCTION OFFICE
Creative Style & Tone
Inspiring. Cinematic. Future-focused. Tech-centric. Childlike. Warm. Heartfelt. Anthemic.
