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GEORGIA POWER

"Energizing the Future"

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Overview & Estimated Timeline

Energizing the Future

2-3 Minutes

A girl, DAMALI (11, African-American), is working on a project called “The State of My Future” for a competition sponsored by Georgia Power in conjunction with the city’s public school system and their STEM program. During the course of the video, we follow Damali as she puts ideas together and rehearses, riding along with her in the car on her way to present her vision. Her mom, dad, and teacher play supporting roles. Throughout the narrative, we employ cuts to B-roll in conjunction with overlays to showcase our tech—with future tech appearing in a particular visual style that is more futuristic. As Damali builds her vision of a powerful future, we build Georgia Power’s vision along with and all around her story.

As a reminder, this timeline is estimated and is subject to change for a number of factors that may be out of Southend's control.

July 1 2022

Shot List Due

July 1 2022
July 11 2022

Storboards Completed

July 11 2022
July 13 2022

Creative Approved

July 13 2022
Aug 29-Sept 2 2022

Production

Aug 29-Sept 2 2022
Sept 2-30 2022

Post-Production

Sept 2-30 2022
Oct 3 2022

Final Product(s) Delivered

Oct 3 2022

Your Southend Team

CREATIVE DIRECTOR
HEAD OF PRODUCTION
PRODUCER
PRODUCTION OFFICE
Creative Style & Tone

Inspiring. Cinematic. Future-focused. Tech-centric. Childlike. Warm. Heartfelt. Anthemic.

Inspiration

Project Binder

PARTNER BINDER

SCRIPT

SHOT LIST

STORYBOARDS

CASTING

Signed SOW

Reviews

Nothing to see yet!

PRELIMINARY EDIT

REVISION 1

REVISION 2

REVISION 3

FINAL DOWNLOADS

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