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Lovin’ Everyday is a non-profit whose mission is to aid and support families and communities in need of life-saving AEDs, cardiac education and awareness and the advancement of groundbreaking cardiac care research. This is accomplished through Matthew LeMoyne’s story and carrying that story forward. The goal of the “cause video” is to share Matthew’s story and educate the viewer on the work that is being done and supported by Lovin’ Everyday in the field of cardiac care.
While Matthew’s story is tragic there is great hope that comes from it. The video needs to share the great challenge that Lovin’ Everyday has taken on as an organization and how it is advancing forward.
As a reminder, this timeline is estimated and is subject to change for a number of factors that may be out of Southend's control.
Discovery Meeting with Kevin and Anne LeMoyne
Concept or Creative Delivered
Final Product(s) Delivered
Dark. Moody. Contrast. Grunge. Brooding. Action.